Marketing Overview

Glacier Sotheby's International Realty agents employ professional photographers. Not just because our agents pride themselves on giving their clients the best service possible, but because they know that 97% of home buyers use the internet as part of their home search. Setting your listing apart with incredible photography is the first step in ensuring that buyers will notice your listing while searching online. Additionally, homes with professional photography sell 32% faster than homes that do not. Homes with aerial photos sell 68% faster, and homes with video sell faster still.

A powerful digital marketing strategy is a must in this technological age. It is a fact that 97% of home buyers use the internet in their home search and 96% of real estate agents use the internet to perform home searches on behalf of their clients. With staggering percentages like these, a home seller must seek agents that are supported by a brand that dominates the best digital real estate marketing platforms. Luckily, you have come to the right place. Glacier Sotheby's International Realty promotes your listing on company and agent social media platforms as well as utilizing the digital platforms of our global media partners. Sotheby's International Realty offers numerous public relations opportunities through our global media partners for which your home may be eligible for. Your agent can explain those opportunities to you in detail.

The Glacier Sotheby's International Realty Marketing Team includes a Content Marketing Specialist. What does this mean for you and your listing? It means that our content writer will paint a picture through the written word that is pointed and purposeful in capturing the buyer's attention. Our Content Marketing Specialist writes with Search Engine Optimization in mind, which will cast a wider net over the buyer's pool.

Even in this digital age, there is great value in print marketing. From direct mailing of premium brochures and postcards, and print advertising in local, national, and international publications to our own LIVE Montana magazine, Glacier Sotheby's International Realty agents optimize the use of relevant print media marketing to bring buyers' attention to your listing.

Your Glacier Sotheby's International Realty agent makes use of the direct mailing system offered through Sotheby's International Realty's print partner We send beautifully printed marketing materials directly to a targeted list and/or locations strategically selected by your agent to drive buyer awareness of your listing.

The value of the Glacier Sotheby's International Realty brand is priceless. With the best marketing available combined with our local and global reach, no buyer stone is left unturned. Glacier Sotheby's International Realty, in conjunction with the world-recognized Sotheby's Auction House and Sotheby's Concierge Auction Service, offers endless avenues to market your home to buyers across the world.

Our agents provide an array of professionally printed material that is designed in-house with a more intimate approach than the average marketing team. It is always our goal to portray the properties we represent with not only the highest quality imagery and world-renowned branding, but the identity of the home itself and the lifestyle that accompanies it.

In addition to the extensive amount of print and digital media opportunities offered from Glacier Sotheby's International Realty, we have established strong relationships with numerous local publishing agencies to maximize viewership in specific demographics.

Strategic placement of your home's best features is critical to securing the right audience. With our significant partnerships and real estate-focused websites, we attract online consumers. 

We provide a property report including statistics for each partner site and top cities to effectively quantify the activity a property receives online, keeping our homeowners informed as to marketing efforts every step of the way.

We distribute a monthly newsletter that includes our listings, relevant market information, and other educational and entertaining information related to all things real estate. Along with the opportunity to showcase your listing in our monthly newsletters, your agent will also send a beautiful email announcing that your listing is new to the market.

• Apple TV Display
• Large wall-mounted prints of the property are displayed in all offices.
• Brochures are on display and available for distribution.
• Informational booklet in digital and hard copy.
• Property photos and videos will be displayed in office lobbies.
• Property will be presented on a scheduled basis at all of our Glacier Sotheby's International 
  Realty Office Meetings.

• Your agent will offer a tour of your property to specific luxury specialists.
• Monthly updates sent to Montana Regional MLS - currently 2500+ agents.
• Marketing brochures will be distributed to specifically targeted brokerages throughout our tri-valley area, Montana, national and international referral markets.

With an emphasis on exclusivity, the Sotheby's International Realty brand's advertising plans are driven by a consumer-centric approach targeting potential home buyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly-qualified home buyers.

Sotheby's International Realty is the only truly global real estate brand, with a network of residential brokerage companies in more than 79 countries and territories. Through our personal relationships, our sellers reach a highly qualified global clientele.

The Sotheby's International Realty brand is built on the centuries-long prestige of the world's preeminent auction house. Our unmatched reputation gives our listings the best-in-class exposure they deserve and it assures buyers they are working with experts they can trust no matter where they are in the world.

The properties represented by our network are exclusively promoted to the affluent clients of Sotheby's Auction House through events, signature publications, digital newsletters, The Collection program, and direct traffic linked from sothebys.com to sothebysrealty.com.

Collectors of fine art and possessions are equally as passionate about their homes, so we take pride in showcasing our properties with rich photography, ultra-high-definition video, and virtual reality tours to help inspire buyers and sellers more than ever.

The exposure and worldwide reach of our listings sets us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby's International Realty. In addition to your home being showcased on sothebysrealty.com, it will also be marketed on more than 100 Sotheby's International Realty websites.

We craft exclusive social media content for people passionate about fine living. We have a growing number of more than 941K followers viewing our content on Instagram, YouTube, Facebook, Pinterest, LinkedIn, Twitter, WeChat, and our popular RESIDE® Blog. Our award-winning YouTube channel has more video views and subscribers than any other real estate brand.

Sotheby's International Realty is the most profiled company in the press, Our public relations team fosters relationships with leading media outlets to achieve two objectives: increase traffic to our website and generate exposure for the brand and our listings.

In 2021, the newly relaunched sothebysrealtv.com won a prestigious Webby Award for Best Real Estate Website. Our enhanced website— now in 14 languages — engages millions of buyers, immersing them in your home via high-resolution photography, 3D virtual reality tours, and ultra-high-definition videos. Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page.

With each listing, there is a single property website available with easy access to photos, videos, and property features. Analytics for this site will also be included in your online activity report.

Our innovative Apple TV app gives consumers the big-screen details of our properties from the comfort of their living rooms. It's the best way to explore a home from afar. Our app is the only one that lets users explore by lifestyle and amenities, highlight properties and recent searches, and view property videos.